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Our Valued Partners

BlueStar's diverse portfolio offers unparalleled access to premium products and services that drive business growth and success. From state-of-the-art hardware to advanced software solutions, our portfolio is designed to empower businesses with the tools they need to thrive in today's competitive landscape.

Industry Insights

Our vertical-based content focuses on different industry technologies, solutions, and insights. 

Value-Added Services

A true VAD offers top-notch pick, pack and ship services, and provides programs and services that add value to the distributed products that increase their value or worth.

The BlueStar Difference

Smarter Growth with Zebra 

A resource center designed to bring together key growth, enablement, marketing, and support services in one clear destination for partners and resellers. 

 

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Explore a range of partner-focused services!

Designed to help you build pipeline, strengthen customer engagement, and scale your business with confidence. From promotions and training to demos, campaigns, and marketing support, BlueStar and Zebra are here to help you grow smarter.

Promotions

Boost your revenue!

Use Zebra promotions to drive growth, create urgency in your deals, and win more business. By tapping into current offers and incentives, you can add value to customer conversations, strengthen your proposition, and move opportunities forward faster.

This page gives you a simple route to timely promotional support that can help you compete more effectively, open up new conversations, and build stronger momentum across your Zebra pipeline.

View Deals
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Request Training 

Help partners strengthen knowledge.

Register your interest in training and enablement support that helps build expertise, strengthen customer conversations, and support more effective selling at every stage of the opportunity.

From product knowledge and Zebra positioning to vertical-specific guidance, services training, and how to work with Zebra more effectively, this page connects you with the enablement that can help your team grow confidence and deliver more value.

As part of Zebra PartnerConnect, training and enablement are designed to help partners build capability, go to market more effectively, and create stronger long-term growth.

Know More 

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Pass-Through Marketing

Boost your campaign reach.

Request support for Pass-Through Marketing activities that help extend campaign reach, drive local impact, and turn marketing investment into measurable demand.

BlueStar works with partners to activate campaigns, localize execution, and create stronger commercial outcomes in target markets. This support is designed to help resellers engage customers more effectively, accelerate opportunity creation, and make every marketing initiative work harder.

Access Now 

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Demand Lab Campaigns

Help expand end-user reach.  

Access demand generation support that helps you expand end-user reach, build a stronger pipeline, and create more opportunities through lead generation and LinkedIn advertising campaigns.

BlueStar helps partners activate more targeted, data-driven campaign activity with expert guidance throughout. This support is designed to increase visibility in key markets, reach new audiences, and turn marketing activity into measurable pipeline growth.

With experienced support behind every campaign, partners can approach demand generation with greater confidence and deliver more consistent commercial outcomes.

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Request a Demo

Selected Zebra Devices

BlueStar’s Zebra promotions ecosystem also includes demo equipment offers that help partners create hands-on customer engagement, move opportunities forward with confidence, and support stronger commercial outcomes.

Use these offers to give customers a better experience, strengthen your sales conversations, and help turn interest into progress more effectively.

Learn More 

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Zebra zPartner Assistant

AI-powered resource.

Designed to help partners work faster and more efficiently, Partner Assist AI provides AI‑powered access to relevant product and marketing information, supporting quicker responses, improved accuracy, and more informed customer conversations.

Exclusive to Zebra Registered Partner Members Only. For further information on how to register to the Zebra Partner Program, please reach out to your local BlueStar representative 

Learn More 

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Why partner with BlueStar and Zebra?

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    • Growth-focused support
      Access promotions, campaigns, and partner services designed to help generate demand and create new opportunities.
    • Practical enablement
      Strengthen your team’s knowledge with training, demo opportunities, and tailored support that helps turn conversations into sales.
    • Trusted partnership
      Combine Zebra innovation with BlueStar expertise to give resellers a more joined-up route to growth.

 

Don't wait!

Stay ahead of your competition and start transforming your business today!

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Ordering Made Easy

Save time and increase efficiency by using our quick and convenient e-commerce portal. Our BlueStore e-commerce platform allows our customers to manage their business at all levels with BlueStar EMEA.

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Retail Technology Solutions from Zebra

Rapid transformation is nothing new in Retail. It’s just happening much faster and in more ways. But, customers are still guided by one constant: the customer is always right.

And, today’s customer expects to be right, right away. In store, online, at the curb and in every hyper-convenient way. 

 Take advantage of our Whitepapers

Dive into the latest trends, strategies, and innovations by downloading our detailed whitepapers. Whether you're aiming to outpace the competition, expand your expertise, or solve complex problems, our whitepapers are filled with essential information to help you thrive.

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Retail Tracking Success

Download

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Mission-Critical Access

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Smart Solutions for T&L

Download

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Efficient Warehouse Automation

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Visible Efficient Processes

Download

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Beyond Walls Automation

Download

Ready to take your business to the next level?

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Nathaniel Alabaster

EMEA BRAND MANAGER
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Filipe Neves

EMEA BRAND MANAGER

Steps after hitting the "submit" button:

  1. Our team will receive your contact information and reach out to you to schedule a chat.
  2. During the consultation, we will work with you to understand your unique business needs and recommend the right solutions to meet those needs.
  3. Once you have selected the solutions that are right for your business, we will work with you to place your order and get you up and running.
  4. Our expert support team will be there every step of the way to provide guidance and assistance as needed. 
  5. With BlueStar, you can trust that you have a partner who is committed to your success and helping you take your business to the next level.