Cookies Policy
Effective Date:25/07/2025
1. Objective
This Cookie Policy explains how BlueStar Europe Distribution BV (“BlueStar”, "we", "us", or "our") uses cookies and similar technologies on our websites located at https://www.bluestarinc.com/en-gb/, its subdomains, and all other internet properties owned or operated by us (collectively referred to as “Website” or our “Site”). It supports our commitment to protecting your privacy and complements our BlueStar Data Protection Policy (see here).
2. What Are Cookies?
Cookies are small text files that websites save on an internet-enabled device, such as a computer, smartphone or tablet, when a user visits them. They help the website remember certain things about the user, so their visit is smoother and more personalized.
Some cookies are essential for our Website to work properly, while others allow us to collect information to analyse your use of our Website, personalize your experience, and provide you with relevant content.
Cookies can be set by our Website when visiting (these are called “first-party cookies”) or by other companies that provide services on our Website (these are called “third-party cookies”).
3. How BlueStar Uses Cookies
When you use our Site, we collect information that your browser automatically transmits. We also use automated tracking technologies, such as cookies and web beacons, to understand how you access and interact with our Site.
We use both:
- Session cookies – to help you navigate the Site and remember session-specific information (e.g., pages visited, temporary login credentials). These expire when you close your browser.
- Persistent cookies – to remember your preferences and interests over time. These remain on your device until manually deleted or they expire.
We may link cookie data to your personal information to provide a faster and more personalized experience.
4. Types of Cookies BlueStar Uses
We use different types of cookies to improve your experience on our site. Below is a summary of the categories, their purpose, duration, and whether your consent is required:
| Cookie Type | Purpose | Duration | Consent Required |
| Strictly Necessary | Enable core site functionality such as security, network management, and accessibility. | Session or short-term | No |
| Preferences (Functional) | Remember your settings and preferences (e.g., language, region). | Persistent | Yes |
| Analytics (Statistics) | Collect information on how users interact with the site to help us improve performance. | Session or persistent | Yes |
| Marketing (Targeting) | Track browsing habits to deliver personalized ads and measure marketing effectiveness. | Session or persistent | Yes |
5. Who Uses Information Stored in Cookies?
Only BlueStar Europe Distribution BV or third parties working on our behalf use the data stored in our site’s cookies, except for third-party cookies managed by external providers to enhance your experience.
We share identifiers and internet activity data with:
- Analytics providers like Google Analytics
- Advertising platforms such as Google, LinkedIn, Meta, Twitter, and HubSpot
These third parties may use non-identifiable information (e.g., clickstream data, browser type, session ID) and limited personal data (e.g., static IP address) to deliver ads and measure marketing effectiveness.
6. Managing Your Cookie Preferences
You have full control over your cookie preferences and can update or withdraw your consent at any time. Here’s how:
- Configure your browser settings to block or delete cookies
- Managing your ad preferences via platforms like Google Ad Settings
- Use the Cookiebot pop-up on our website to customize which cookies you allow.
Our website gives you the flexibility to:
- Accept all cookies
- Tailor your preferences to specific cookie types
- Decline cookies altogether
Please note: disabling certain cookies might impact website performance or limit some features.
7. Legal Basis for Processing
Under the General Data Protection Regulation (GDPR) and the ePrivacy Directive, we must obtain your informed and explicit consent before placing any cookies on your device, except for those that are strictly necessary.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. The date of the latest update will always be shown at the top of the page.
9. Contact Us
If you have any questions about our use of cookies or this policy, please contact us at:
BlueStar Europe Distribution BV
Att: Data Protection Coordinator
Koninginnegracht 19
2514 AB Den Haag
The Netherlands
E-mail: compliance@eu.bluestarinc.com