The partnership seeks to leverage BlueStar’s leading Channel ecosystem for partner growth.

April 11, 2023 – Hebron, KY - BlueStar, Inc., the leading distributor of specialty technology solutions, is honored to announce a new hardware, software, and service vendor partnership with Toshiba Global Commerce Solutions  This strategic relationship seeks to expand BlueStar’s reach in the Point-of-Sale and Self-Checkout market in the United States and Canada.


Toshiba’s retail business works with some of the most successful retail brands worldwide. Retailers in over 120 countries rely on Toshiba’s retail solutions for more than 500 retail brands. According to the study “Global EPOS and Self-Checkout 2022,” from research and consulting firm RBR, Toshiba holds the #1 install market share in the retail Point-of-Sale space and is #2 for self-checkout position worldwide. As retail’s first choice for integrated in-store solutions, their innovative commerce technology enhances customer engagement, transforms in-store experience, and accelerates digital transformation.  Combined with BlueStar’s innovative value-added offerings like In-a-Box® solutions, Appware Solutions® end-user demand generation, and HybridSaaS, Toshiba partners can grow and accelerate their business like never before. 



“We are very excited to be a Toshiba Global Commerce Solutions distributor. Quite simply, this relationship is a natural fit. BlueStar is born out of POS having serviced the POS Channel for decades.” said Dean Reverman, Vice President of Marketing for BlueStar. “Toshiba’s solutions are known for their high quality and innovation. With BlueStar’s Value-Add service and the Channel’s Best Ecosystem via our TEConnect initiative, Resellers now have a powerful, innovative solution bundle that will help differentiate and grow their business.” 
 
“We are excited to collaborate with BlueStar and its seasoned management team to expand our strategic network by engaging with their independent software vendor ecosystem,” said Bill Campbell, Senior Vice President Head of Global Sales at Toshiba Global Commerce Solutions. “Our strategic partnership with BlueStar leverages Toshiba’s industry-leading retail solutions with BlueStar's network of resellers to connect and empower retailers with the innovative solutions they need to stay ahead of the competition and connect with shoppers.”

About BlueStar
BlueStar is the leading global distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, Networking, and Security technology. BlueStar works exclusively with value-added resellers to provide complete solutions, business development, and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box™ Solutions Series, delivering hardware, software, and critical accessories in one bundle with technology solutions across all verticals. For more information, please contact BlueStar at 1-800-354-9776 or visit www.bluestarinc.com.
 
About Toshiba Global Commerce Solutions
Toshiba Global Commerce Solutions is a global market share leader in retail store technology and retail’s first choice for unified commerce solutions. Together with a global team of dedicated business partners, we advance the future of retail with innovative commerce solutions that enhance customer engagement, transform the in-store experience, and accelerate digital transformation. To learn more, visit commerce.toshiba.com and engage with us on Twitter, LinkedIn, Facebook, Instagram and YouTube.