"To serve the specialty electronics channel with the very best solutions, services, and support, as well as to exceed the expectations of our Value-Added Reseller customers and manufacturing partners," says Steve Cuntz, President and CEO of BlueStar™.
BlueStar, a global solutions distributor, endeavors to make it easy for our resellers to get the products and information they need from BlueStar. We do this by offering BlueStore, BlueStar's online information and ordering system--which provides pricing, availability, and specification information on the products we sell. BlueStar also offers Electronic Data Interchange (EDI) for qualifying customers.
BlueStar provides a wide range of educational services to get our customers the most relevant information on the products that we offer. In addition to trainings and certifications provided through our manufacturers, BlueStar hosts seminars and Lunch & Learns on a wide variety of topics at locations throughout the country. Beyond the geographic borders, we also make available to our customers e-Learns--self-running Webinars that can be accessed day or night.
BlueStar's commitment to reseller education is best-represented by our annual VARTECH trade show. As the industry's only VAR-exclusive POS and Supply Chain trade show, VARTECH provides hundreds of resellers every year with an increased understanding of the products, the software, and the vertical markets that make up our channel.
As a part of our VARCOM Program, BlueStar has developed a series of marketing tools to benefit our resellers. These tools, sponsored by BlueStar's VARCOM manufacturing partners, are designed for end-user Demand Generation and Education. BlueStar's marketing services can help resellers to achieve their goals in a particular vertical market or geographic area, all at little or no cost to them. Our comprehensive suite of marketing products includes direct mail, telemarketing, graphic design, Web development and optimization, electronic educational tools, and printing services.
BlueStar's sales team is designed to give you the highest possible level of service, before and after the sale. We are proud to offer our customers a one-to-one relationship with a BlueStar Account Executive, a single point of contact for your business with us.
In the rapidly changing Point-of-Sale and supply chain channel, tools that help resellers to build and maintain margins are of the highest importance. BlueStar is constantly developing these tools for our customers, to keep them competitive. From customized product catalogs to aggressively priced solution bundles, BlueStar has the sales tools to earn resellers more margins.
Solution Services are part of BlueStar's core offerings to our customers. We offer solution-based hardware-software bundles, and have experts on staff to advise our customers on media and consumables, as well as emerging technologies such as RFID and wireless mobility. Our solutions experts are ready to help our Account Executives and customers find the right hardware and software products to fit your customers' needs.
BlueStar provides many extended services to our customers--to make them more agile, more capable, and more profitable. We offers such technical services as gold disking, software loading, custom configuration, and integration. In addition, BlueStar offers extended and perfected warranties and advanced exchange programs on certain products and bundles.
BlueStar has worked hard to create a portfolio of business-development services for our customers. BlueStar's VARCOM initiative is a series of benefits we can offer our customers to make them more successful in their markets. Designed with both a vertical market and geographic regional focus, VARCOM can help resellers develop more business in their areas of expertise.