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A NEW SAFETY LABELLING
OPPORTUNITY.

Print your own safety labels. On site. On demand.

 

Schedule a Chat   Shop Online

 

SAFETY LABELS ARE EVERYWHERE, BUT MANY BUSINESSES DON’T PRINT THEM ON SITE.

Safety labels are essential in almost every workplace with physical premises. Yet many organisations still wait on pre-printed orders that arrive late, go out of date, or don't quite match what's needed. That's a recurring problem your customers are living with, and a category gap in your line-up worth talking about.
bs1

ONE CONNECTED SYSTEM.

Printer, consumables and software designed to work as one.
Screenshot 2026-06-22 133237

Plus three pre-built packages matched to different customer setups.

THREE PACKAGES. MATCHED TO YOUR CUSTOMERS.

Every package runs the same connected system and scales as the customer grows.
Screenshot 2026-06-22 133837

WHEN SOMETHING
NEEDS SORTING,
BROTHER HELPS SORT
IT.

A VISUAL LANGUAGE 

BUILT FROM SAFETY ITSELF.

 

Rather than inventing a new campaign world, we're borrowing one that already exists.

The visual system takes its cues directly from the language of workplace safety: bold yellow warning signs, black iconography, pictograms and instructional graphics. These are visual assets that facilities managers and compliance officers encounter every day.

Familiar to your customers but distinctive in the category.
Image - 2026-06-22T104832.353 2

Brand-led. No CTA. Designed to challenge the buying habit.

Two routes: "Don't order safety labels. Print your own." and "Print your own safety labels. On site. On demand." Runs across digital display (six standard sizes), social 1:1, 4:5, 9:16 and Meta carousels. All built from the bold yellow warning aesthetic.
Screenshot 2026-06-22 144142

DRIVE THE BENEFIT

 

 Download the Brother Safety Brochure

Ready to take your business to the next level?

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Luisa
Sastoque

EMEA BRAND MANAGER

Steps after hitting the "submit" button:

  1. Our team will receive your contact information and reach out to you to schedule a chat.
  2. During the consultation, we will work with you to understand your unique business needs and recommend the right solutions to meet those needs.
  3. Once you have selected the solutions that are right for your business, we will work with you to place your order and get you up and running.
  4. Our expert support team will be there every step of the way to provide guidance and assistance as needed. 
  5. With BlueStar, you can trust that you have a partner who is committed to your success and helping you take your business to the next level.