By Ray Hamiton - BlueStar/HP Business Development Manager Artificial Intelligence (AI) has become a key driver of innovation in many sectors, and the retail industry is no exception. With the rapid advancements in AI, retailers have been leveraging its capabilities to enhance various aspects of their operations, creating more personalized and efficient shopping experiences for customers.

What are some of the biggest shifts seen for retailers and shoppers? • Daniel Burrus, New York Times Bestselling Author and CEO of Burrus Research, Inc., speaks with Drew Ehlers (he/him), Global Futurist & Venture Innovation at Zebra Technologies about what changes have been seen in associate and shopper behavior.

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