BlueStar ❤️'s the RSPA

BlueStar is a customer-obsessed hardware distributor that plays in retail, hospitality, supply chain, and more.
We sell exclusively through a channel-based model, equipping solution providers with hardware, logistics, financing, and marketing services to help them succeed.
We care deeply about the specialized electronics industry. We have an abnormally veteran team and a legendary willingness to go the extra mile. We're approachable, dedicated, and have a reputation for having fun.
FEATURED CONTENT
Retail Research & Articles
2 min read
3 Key Things Retailers Want in POS Tech: Key Takeaways from a New Survey
Feb 20, 2025 by James Wilson
4 min read
125 Retail Leaders Reveal Their Point of Sale Priorities
Oct 23, 2024 by James Wilson
5 min read
The Robots ARE Coming: How VARs Can Capitalize on the Robotics Revolution
Aug 27, 2024 by James Wilson
Key Programs & Offerings


Software Partner Program
The Channel's #1 Partner Ecosystem, TEConnect was built to accelerate software and technology companies and make connections between class-leading hardware vendors, managed service providers, and other value-added members of the IT channel.


Partner Marketing Services
BlueStar has an in-house team that was built to help Solution Integrators, VARs, ISVs, and MSPs reach End-User Audiences. We have deep expertise in social advertising, audience targeting, and creative messaging.
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Custom Configuration
BlueStar's in-house technical team can provide a variety of technical services prior to shipment, including software installation, hardware re-configuration, custom packaging, kitting, staging, and preparation for roll outs.