BlueStar ❤️'s the RSPA
BlueStar is a customer-obsessed hardware distributor that plays in retail, hospitality, supply chain, and more.
We sell exclusively through a channel-based model, equipping solution providers with hardware, logistics, financing, and marketing services to help them succeed.
We care deeply about the specialized electronics industry. We have an abnormally veteran team and a legendary willingness to go the extra mile. We're approachable, dedicated, and have a reputation for having fun.
FEATURED CONTENT
Retail Research & Articles
5 min read
The Loss Prevention Shift Retailers Aren’t Saying Out Loud — 100‑Leader Survey
James Korte: Feb 24, 2026
5 min read
NRF 2026 - What's In, What's Out - AI Gets Practical
John Martin: Jan 22, 2026
5 min read
Over 50% of Restaurants Use Consumer Displays. We Lay Out How You Can Win More Deals.
James Korte: Dec 15, 2025
Key Programs & Offerings
Software Partner Program
The Channel's #1 Partner Ecosystem, TEConnect was built to accelerate software and technology companies and make connections between class-leading hardware vendors, managed service providers, and other value-added members of the IT channel.
Partner Marketing Services
BlueStar has an in-house team that was built to help Solution Integrators, VARs, ISVs, and MSPs reach End-User Audiences. We have deep expertise in social advertising, audience targeting, and creative messaging.
Learn More
Custom Configuration
BlueStar's in-house technical team can provide a variety of technical services prior to shipment, including software installation, hardware re-configuration, custom packaging, kitting, staging, and preparation for roll outs.



