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BlueStar is a global distributor of point of sale, auto data capture, digital signage, networking, edge, and emerging technologies.
We sell exclusively through a channel of value-added resellers who specialize in a various vertical industries and boast expertise in specialized areas such as retail, hospitality, warehousing, transportation and logistics, and healthcare.
BlueStar is a global distributor of point of sale, auto data capture, digital signage, networking, and emerging technologies.
We sell exclusively through a channel of value-added resellers who specialize in a various vertical industries and boast expertise in specialized areas such as retail, hospitality, warehousing, transportation and logistics, and healthcare.
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Insights, guides, and more from BlueStar
3 min read
How to Do Marketing Well, Without a Marketing Team
James Korte: Dec 15, 2025
Many VARs and ISV organizations don’t have a marketing department. Some have a single person wearing multiple hats....







