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What We Do

BlueStar™ is the leading global distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support.Here is a quick snapshot of how BlueStar interacts and supports different entities:


BlueStar provides an ecosphere of reseller and ISV partners to enable the distribution of products produced by manaufacturers in the technologies of Digital Identification, Mobility, Point of Sale, RFID, Digital Signage and Security technology. BlueStar provides a number of value added services specifically designed to enable the sale and distribution of manufacturers products.

Independend Software Vendors (ISVs)

BlueStar provides partnership program opportunities for ISV interested in developing business thorough channel resources. Our ISV Connect program is the channels best program for enabeling ISV partners to build a reseller network, conduct end-user demand generation, find hardware vendor partners and more.

Value Added Resellers

BlueStar provides technology resellers with product, superior service and Value Add services. It’s in our mission statement! To serve the specialty electronics channel with the very best solutions, services, and support, as well as to exceed the expectations of our Value-Added Reseller customers.”

End Users

For BlueStar, an end user is a company or organization that utilizes the technology we distribute. While we are unable to sell to end users directly, we provide service and support to Value Added Resellers who provide best in class solutions for end users. If you are in need of a solution, we can connect you to a great partner in your area with the right solution.


Our Mission

Our mission is to serve the specialty electronics industry as a premier value-add distributor by creating profitable long-term relationships with manufacturers and software solution partners serving the needs of value-added resellers. We build value above and beyond the standard distribution model and across vertical markets.


Our Vision

Our vision is to provide the finest customer service in the industry, delivering the technologies, tools and training our global partners need to grow their businesses.



BlueStar Fast Facts

  • Privately owned and operated
  • Established in 1929 as United Radio, Inc.
  • Listed Top 10 on Cincinnati’s Fast 55 (Fastest Growing Companies) and the Deloitte Cincinnati 100
  • 500+ employees worldwide
  • 300+ employees at the corporate location
  • 200+ manufacturers worldwide
  • 12,000+ Value Added Resellers (VARs)


Our Locations


BlueStar is committed to providing the best service to their customers, employees, and suppliers. This is just a sample of the various commendations awarded to BlueStar within the past couple of years.


Missie Bolen

Human Resources Manager
Phone: 859-371-4423 Ext. 3270