17 Jul 2018

With Best-of-Breed POS Technology, Feeding the Masses is a Day at the Beach at the Historic Santa Cruz Beach Boardwalk

The iconic Santa Cruz Beach Boardwalk is a modern-day melding of history and technology. Built in 1907, the 24-acre amusement park is home to 34 rides and attractions (including two national historic landmarks), casual restaurants, gift shops, indoor arcades, laser tag and miniature golf, serving 3 million visitors a year. Unlike newer theme parks owned by investor- backed resort operators, Santa Cruz Beach Boardwalk is owned by the Santa Cruz Seaside Company, a private family business whose goal is to preserve the flavor of the historical site while investing in infrastructure to ensure a memorable experience for visitors of all ages.


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