Marketing Services

Below are some of the products that the VARCOM department offers. We pride ourselves in giving the best service and driving the best results on all of our marketing campaigns. You will be kept in the process the entire time with approval and correction ability with anything designed with your company name.  VARCOM always has your branding and best intentions in mind with anything that is produced.  Please read through the products below and see which product you are interested in starting a marketing campaign today.

Website Design

Website Design

The VARCOM department has expert web designers that are trained on all platforms. What sets the VARCOM department apart from other web design firms is the cost of maintenance. Yes, you get a professional looking website that is functional and cutting edge, but you don’t have to pay to have anyone maintain your website if you don’t want to! The VARCOM web team will train you on how to use the backend of your website so you can switch out product images, content, post blogs, press releases, new releases, and much more. This is an extremely valuable aspect of the web design which could save you at a minimum $12,000 per year that you can reinvest into your company.

Animated Videos

Animated Videos

VARCOM now offers the ability to create customized animated videos for your business. We offer three price levels to fit your needs and your budget. Choose from a basic template video, or create a customized video for a unique look and feel.

Video as a whole improves your Google ranking by 53%, and 64% of visitors are more likely to buy after viewing a video. Animated videos are even more effective. According to sources such as Unbounce, Animoto, and TubeMogul, animated videos retain viewers on average 20% better than live or other types of videos.

 Business Benefits of Animated Videos (and some reasons why they are so effective)

  • Flexibility. Animated videos can tackle any topic, complicated or simple.
  • Quality. Live video can be challenging and expensive to create a high production value.
  • More Captivating. When you consider where most videos are shared (social media, YouTube, Google and search engines) and on what devices (PCs, tablets and smartphones) it makes sense why animated videos perform better.
  • Scale-able and Accessible. Unlike live video, animated videos can be made anywhere, for companies all over the world.
  • Cost Effective. Animated videos can be created, revised, and even updated for less than most live videos.

SEO/PPC

SEO/PPC

SEO or Search Engine Optimization, and PPC or Pay Per Click are activities that every company should be doing. SEO or PPC is essential to growing your online presence and revenue especially if you have an ecommerce website. VARCOM has a team of SEO, and PPC specialist that will do everything for you. From Keyword analysis, making sure you have good keyword saturation, linking and much more. The pay per click specialists will set up your entire campaign from picking the keywords to writing the ads.

Custom Collateral

Custom Collateral

We can design customized, professional looking documents for easy distribution to your customers and prospects.  This includes customized catalogs on demand, sales sheets, solutions sales books, electronic flip books, and much more.  You can customize your collateral about hardware and software solutions as well as the services you sell. Once approved, the customized Sales Sheets will be sent to you for you to mail or distribute in person. We can also individually mail them out to your clients for you.

Market Analysis & Consultation Services

Market Analysis & Consultation Services

VARCOM will do a full market analysis of your chosen market and customers. We will sit down with you and discuss every aspect of your business. What market you would like to target?  What volume of sales would you like your prospects to have? What product or products you would like to focus on selling?  The VARCOM team will break that information down into segments and map out where your customers are so we can focus heavier on the correct areas with your marketing. Once we have all that information we will take it and tailor a tiered marketing strategy to best utilize your marketing budget.  You will receive a printed and digital version of the analysis with a schedule of when everything will happen so we can stay on track throughout the campaign. 

Content Creation & Social Media

Content Creation & Social Media

The VARCOM department employs professional writers that are proficient in the channel. Whatever it is that the writers are tasked with we always start with research to make sure the terminology is correct. They are proficient in writing blogs, and making sure there is good keyword saturation if the site is being optimized. 


Social media is another arena where VARCOM really excels.  We develop a web page that controls all of the social media output your company has.  This is helpful because it is easier to monitor one site instead of 5, or however many social mediums you are active with. You also only need to post the tweet, blog, or Facebook post once on this site and that post goes to all of your social sites that are connected to this singular site.  The main thing is that you are controlling your message and brand!

Branding & Fullfillment

Branding & Fullfillment

Your company branding is what makes your business unique. It’s your business’s personality and should convey what makes it special. Even in today’s world where competition is so tough, branding can help set your business apart from your competitors.  VARCOM has the ability to assist your company in various forms of branding and fulfillment.  We have the ability to create and brand your business on thousands of products worldwide.  VARCOM can produce anything from branded shirts and thumb drives to pull-up banners and signage for trade shows.  

1-800-354-9776 ex 4230
jfirment@bluestarinc.com