VARCOM has developed and perfected different methods for demand generation. Combining great design, communication with the VAR, execution, and fulfillment we drive leads to your company. There is never one way to advertise into any geo market or industry. VARCOM uses various methods of inbound and outbound marketing strategies to attract new business. These services are designed to be selected individually or you can maximize your ROI by creating a multi-touch drip marketing campaign.
Inbound marketing is advertising your solution or differentiator through a series of blogs, whitepapers, podcasts, video, SEO, social media marketing and other forms of content marketing. Inbound marketing is designed to capture those endusers searching the internet for your type of solutions and driving these pre-qualified leads back to you. This is achieved by taking the prospect through a structured informational path that builds awareness and increases interest through the buying process.
A direct mailer is an effective way to get your message to your potential client base. Mailers are best used as a first and third touch of a multi-touch campaign. The best part about the mailer is that VARCOM has developed a way to track the ROI on the campaign by using PURL’s (Personalized URL’s), traceable 800#’s, and QR Codes. The PURL is used when someone on your list types in the URL that is on their mailer. The website landing page is personalized to them. The nice aspect about this is you will receive an email with the Company name, a Contact name, and a phone number so you can call them while they are still on the site. The 800# is also traceable and you will get a caller ID emailed to you whenever someone calls you on the 800#. The QR code is a mobile PURL. When a potential customer scans the QR code you will again get an email with the contact information so you can give them a call. The other exciting feature about the QR code is the coupon feature. If you want to embed a coupon into the mobile site, your potential customer can download and redeem it all with their smartphone.
Email blasts are a great way to reach a wide range of customers in the shortest amount of time. The VARCOM design team will create a custom design with hardware and software solutions that you would like to sell. Email blasts are a great way to stay in front of your current customer base that may be looking for new and improved solutions. The VARCOM team does it all for you from design, list generation, and fulfillment.
BlueStar employs local, experienced telemarketing personnel who have an understanding of the marketplace. Together with our award-winning telemarketing software, every campaign is designed around relaying a message and/or capturing data that is valuable for your sales force. BlueStar offers three different programs to best fit your company's needs, all of which include training and detailed reporting throughout the campaign.
Full Service: Hire our local, professional staff. VARCOM will call and manage the campaign.
U-Call: A hybrid solution where VARCOM manages the campaign, you simply make the calls.
Self Directed: Full access to our award-winning software for a low monthly fee. You call and manage the campaign in-house.
Webinars are the most cost effective way of meeting with potential clients from all over the country from the comfort of your own office. We will set up, and help you sign up potential customers for your webinar. Use any number of the available tools including email blasts, telemarketing, and mailers to get people excited about your webinar presentation. The webinar will also be recorded as a video so you can post that link on your website and email it to potential clients. Even after your webinar is over, that presentation can continue to help you power your revenue.
Seminars / Lunch & Learns
One of our most successful VARCOM business-development activities is our on-site Seminars/Lunch & Learns utilizing the full power of channel collaboration. All Vendors, ISVs, and VARS partner to recruit targeted end-users for vertical-specific solutions. VARS are able to present their value add and solutions to help create new opportunities and the final result is an increase in sales for all VARCOM partners.
We have designed a toolset to assist all VARCOM partners in developing a specific solution or "niche" Seminar or Lunch & Learn. Vendors and ISVs help co-sponsor seminars with VARCOM VAR partners, While the VARCOM team helps to create awareness and drive attendance. The standard toolset includes three or four touches to attendees to spark their interest level in attending the event.
VARPRO- Contract and Warranty Management
VARPRO is the industry’s only science-based process for managing and turning prospects into customers, which includes the most efficient, integrated contract management software. We bring automated ease, efficiency, and discipline to your sales and contract/warranty renewals.
Many companies maintain a growing list of hard copies and electronic files, plus a spreadsheet to track key dates and details. Yet it can still take hours, even days, to track down the data VARCOM’s VARPRO program offers a better way to provide immediate results and a clear view of your existing contracts and warranties.
This cloud based solution delivers on demand, allowing you to track all your customer’s expiring contracts and warranties. This will bring ease to growing your re-occurring revenue stream.