BlueStar understands the ever-growing importance of ISVs in our channel. For that reason, we have created ISV Connect-- BlueStar’s ISV Program. This program is designed to foster the channel’s ecosystem and add structure to how BlueStar engages and works with software partners. Created to meet the needs of channel ISV partners, we've established four different levels of engagement. We ask that participating ISVs have an up-to-date partner profile in our ISV database, purchase a majority of their hardware from BlueStar and are in good financial standing.
BlueStar is a pioneer of solutions-based distribution within our areas of expertise and specialty. Through our early experiences in hardware distribution, we quickly recognized that software and services were often the driving factors in a new technology sale. Additionally, BlueStar has had numerous resellers consult with us to seek advice and direction as to where they could obtain “solutions” to meet their end-user needs. Our breadth of market exposure and vendor relations, as well as our wide-reaching customer base, has allowed us to be a conduit of industry intelligence. As a result, BlueStar acts as a connector and enabler to help our customers find solutions that can assist them in growing their businesses.
BlueStar sells to more than 17,000 resellers worldwide and has an ever-growing marketing reach to nearly 50,000 customers and prospects.