ID BADGES INCREASE & ENHANCES SECURITY AND BRAND AWARENESS
Location: United States
Challenge: Old School Inkjet Printing Provided Inferior Results
Until recently ComForCare used an inkjet printer to create employee identification cards, a time-consuming process which required heat sealing. The result of this type of ID badge printing was a less than desirable look, which did nothing to enhance the company’s brand in a competitive market. The company had begun a rebranding campaign and wanted to ensure that their ID badges represented the brand in the best light.
Solution: ComForCare Put Their Trust in an Industry Leader
In order to Increase franchise brand recognition and dramatically improve overall look and feel of their ID badges, ComForCare selected the Evolis Primacy. Primacy is faster and produces a superior quality print when compared to ComForCare’s previous solution. Color card customization is done in record time (up to 225 cards per hour for single-sided and 140 cards per hour for dual-sided printing). In addition to 300 dpi photographic resolution and edge-to-edge printing for optimum print quality, the printer offers high capacity with a large card feeder and output tray. The printer can also be upgraded with different encoders depending on the client’s needs. Primacy is ideal for instant issuance of staff identification badges, access control badges, payment cards, healthcare cards, student identification cards, multi-application cards and event badges. Primacy is available with an optional color touch screen enabling the user to interact in real time with the printer without being in front of the PC.
In addition, ComForCare selected a bundle solution from Evolis Partner, ID Wholesaler which included:
- touchscreen LCD display
- 1 year subscription to their SaaS ID software
- a color ribbon
- blank plastic cardsa printer cleaning kit.
- As an added bonus, the printer bundle included 100 complimentary custom badge reels featuring the ComForCare colors and logo which enabled the employees to securely display and carry photo IDs. Everything ComForCare needed to get up and running.
Results: Evolis High Quality Printers and Professionals at ID Wholesaler Provide One-Two Punch
ComForCare realized ID Wholesaler’s Evolis Primacy printer bundle was the game changer they had been in search of. This structured ID badge program for franchise owners was the final step in their rebranding campaign. ComForCare now badges every new employee at their Santa Cruz, CA location. “Our Primacy printer creates first-class ID badges,” said Tony Walker, ComForCare President and CEO. “All new employees automatically receive a personalized ComForCare ID badge during our onboarding process. Next we will be focusing on reprinting the badges for our existing employees.” When asked whether he would recommend the Primacy to other perspective ComForCare franchise owners, Walker quickly responded, “Absolutely! I’ve already done so!”
“The Evolis Primacy printer is the right fit for our needs; it’s a first-rate product that creates first-class results. “ – Tony Walker, President/CEO, ComForCare