Customers have come to expect a variety of channels to do business with your restaurant, and you can bet that your competitors are delivering these options. In order to stay ahead, you will need to leverage technology to help you meet these demands. At the very least, you will need to offer the three most common ordering platforms:
Beyond just offering these options, you will need to ensure you meet customer expectations for a seamlessly-branded experience across all channels.
The best way forward is to tailor your online and mobile ordering to match the branding you have in-store. You’ll need a solution that integrates online and mobile ordering with your POS. This offers many different benefits, allowing you to:
Grow and strengthen your customer base
By offering these options, you are putting your restaurant and your menu where people can easily view them: online. You can leverage online ordering to gather critical data on customer preferences and use it for marketing campaigns to keep customers coming back. Targeted coupons help incentivize new customers, and builds loyalty with existing ones.
Grow your revenue
An additional channel directly translates into an additional revenue stream. With online ordering, you can target and capture a customer base that may not otherwise engage with you. Online ordering also helps increase ticket size by giving you more opportunities to upsell and cross-sell.
Increase your productivity
Online ordering allows your employees to spend less time taking orders over the phone. Furthermore, it sends orders directly to the POS, which eliminates order errors from busy employees that have to enter information into the POS while they listen to customer calls, effectively cutting costs and food waste.
IMPROVING THE CUSTOMER EXPERIENCE
A successful business thrives on positive customer experiences that promote customer loyalty. Restaurant technology can help you achieve this by equipping your business with the tools you need to improve your customer experience.
Loyalty and promotions
It costs more to bring in new customers than it does to keep the ones you have. Loyalty and promotions can help you retain customers. They can also provide essential data on customer preferences to help you make targeted promotions that increase sales, as well as customer satisfaction.
Equip associates with the right tools
Tablet POS offers many benefits, allowing servers to take orders at the table and transmit them directly to the kitchen. It can also be used to let customers pay at the table—a method that has proven to increase table turns and improve service.
You can also use self-service kiosks to bust lines. These give customers the ability to enter their own orders, cutting down on order errors and saving time during the ordering process. Self-service kiosks can clue customers in on more options for order customization that they may not have known about otherwise. This allows them to have orders prepared to their exact preferences, which means happier customers and shorter lines.
Not all customer demands are the same. If you don’t know how to reach different demographics, you won’t be able to meet their demands. Most restaurant owners are familiar with reaching baby boomers and generation X, having years of practice. But new, younger generations are quickly gaining purchasing power, and restaurants need to understand how these customers differ from the ones they’re used to.
Millennial’s, and now Gen Z have been raised on digital technology. They prefer online ordering options, mobile apps, loyalty programs, and personalized offers. Make sure you employ technology that can deliver these experiences.
RESTAURANT MARKETING AND CUSTOMER ENGAGEMENT
Without a doubt, the best marketing you can get is word-of-mouth. Diners trust the opinions of family and friends much more than advertisements, so savvy restaurant operators are including customer feedback into their restaurant branding strategy. You can leverage social media as well as pages like Yelp, where customers can leave reviews.
You’ll want to make sure you obtain a trademark for your restaurant’s name. If you have the funds, register your logo, too. Once you obtain that trademark, make sure you can maintain tight control of it in social media channels and pages that are registered with your trademark. This prevents other restaurants form co-opting your customer base.
Customer engagement strategy
One of the most important things you can do to set yourself apart from the competition is to Restauranthave an effective customer engagement strategy in place. This fosters both new and repeat business, keeps your brand top of mind, and helps you better understand customer behavior.
You can leverage data from your POS and integrated loyalty solutions to help you determine the most effective strategy. Strategies can include tools like beacons and geofencing technology to push targeted offers to customers who are nearby. You can also introduce card-linked offers like cash-back deals that are connected to customer cards.
THE BEST TECHNOLOGY FOR YOUR BUSINESS
Overall, the best strategy is to use a combination of different restaurant technology solutions to improve your operations, satisfy customers, and increase profits. Touch Dynamic offers a wide variety of technology solutions created to help restaurants stay competitive and optimized. For more information on restaurant POS technology, contact Touch Dynamic today.
RUNNING A SUCCESSFUL RETAIL BUSINESS
In this day and age, retailers are faced with the never-ending task of staying competitive, which can become complicated when trends and preferences are always changing and evolving. Fortunately, you don’t have to do everything yourself. Retail POS technology has become so advanced that it can automate many tasks, improve the customer experience, and provide the right data to help you grow your business.