Around the world, retail stores are as diverse as the consumers they serve. Despite differences in transaction volume, merchandising mix, and checkout traffic, retail stores do share one common characteristic: the need for bar code scanning technology at the point-of-sale (POS) checkout. Retailers today requires the ability to accurately and quickly collect item level transaction data in order to ensure the operational efficiency of the POS checkout. This operational efficiency translates into a faster checkout experience for customers, which enhances their shopping experience, while reducing costs.
Despite this commonality, each retail store format varies in its checkout model, data collection needs and technological requirements based on the merchandise mix, cultural or geographic differences, and consumer preferences. These differences make it critical to choose bar code scanning equipment that can accommodate the needs of the retail store and enhance the shopping experience for the consumer.
EMEA Brand Manager