Introducing VARCOM!

For over a decade, BlueStar’s FUSION program has serviced our partners as a valuable source for marketing services and demand generation. We realize that as the marketing landscape changes and the means in which to drive new revenue changes…..we must change as well. 

So BlueStar is proud to announce our new marketing service, VARCOM.   

The new VARCOM program will feature the latest in web, app, social and interactive marketing toolsets as well as many of the proven marketing services offered before. Our strategy is to partner with the top experts in the channel for every aspect of marketing, ensuring your investment enjoys immediate effectiveness at the highest level of efficiency.  Moreover, these partners understand the significance of this value-add program and the need to have quantifiable results that drive sales.

Following are enhanced services to help in growing your business through innovative toolsets:

Storefront Solutions

  • Build a web presence and drive revenue through online web store and quoting solution
  • Integrated via EDI with BlueStar driving rich content and product information


We understand the struggles that VAR’s have in producing product related information. Being able to put the right products in front of the right customers at the right time is crucial in closing business. We have the proven tool you need in Catalog-on-Demand. This new  service provides convenient access to product information that can be  used to automatically create catalogs, brochures and cut sheets in minutes! Create unique catalogs by vertical and/or technology with the products that you sell and support each day. Choose from thousands of BlueStar’s top selling SKU’s and start enhancing your communications today! 

Inbound Marketing Strategies

Inbound marketing is advertising a solution or a company through a series of blogs, whitepapers, podcasts, video, SEO, social media marketing, and other forms of content marketing

  •  Attract potential clients that are looking for the solutions you are offering, when they need them

  •     Convert visitors to leads through forms, calls to action, and landing pages

  •     Convert leads to sales

  •     Turn customers into repeat business

  •     Analyze for continuous improvement

VARPRO- Contract and Warranty Management

VARPRO is the industry’s only science-based process for managing and turning prospects into customers, which includes the most efficient, integrated contract management software. We bring automated ease, efficiency, and discipline to your sales and contract/warranty renewals.

 Many companies maintain a growing list of hard copies and electronic files, plus a spreadsheet to track key dates and details. Yet it can still take hours, even days, to track down the data VARCOM’s VARPRO program offers a better way to provide immediate results and a clear view of your existing contracts and warranties.

 This cloud based solution delivers on demand, allowing you to track all your customer’s expiring contracts and warranties. This will bring ease to growing your re-occurring revenue stream.

  • ·         Unlimited organizations, number of users, agreements, locations, contract types and attachments
  • ·         Access anywhere, anytime and from most any device or tablet
  • ·         Safe and secure; SSAE16-SAS70 certified
1-800-354-9776 ex 4230