How VARCOM Works
VARCOM is a valuable partner for all your marketing needs. We pride ourselves on being there whenever you need us, no matter how big or small the activity. Our process starts with learning your objectives, then designing a customized marketing solution. The VARCOM Department has the solution experts at their disposal to give feedback on messaging, design, and your target market to make sure you are getting the best bang for your buck.
One of the critical pieces of the puzzle is VARCOM’s ability to engage vendor partners for shared support of the initiative. In addition, the VARCOM department works directly with the vendors to have the most up to date product images and content, so your information is never out dated. This saves you the time and trouble of searching for product images, action shots, and industry shots because we have over 10,000 images that are at your disposal for any marketing efforts.
VARCOM Program Coordinator
1-859-371-4423 ex. 4210
How Activities Work
Each activity works a little bit differently, but every activity is designed to drive leads to you. You can select individual or a la a carte activities to work in conjunction with current marketing you might already have in place. To maximize your ROI, you can also work directly with the VARCOM team to create a multi-touch drip marketing campaign. Every campaign that you run whether it be a mailer, email blast, or a digital medium has a way to track ROI.
Another unique aspect of VARCOM is what is included in every activity. VARCOM is the only channel marketing program that includes list procurement, design, implementation and ROI metrics with every activity.